ABOUT AYAD
Ayad Amary, MBA, CFP®, AIF®
VP | Senior Wealth Advisor
Hi, my name is Ayad Amary (pronounced “E-yad”), and I am the primary point of contact within the client relationship.
After spending over 20 years in the financial industry with such firms as TIAA, Vanguard, and Scottrade, I decided to join Wealthcare Capital Advisory Partners as an independent affiliate by founding Wealthcare of the Lehigh Valley in 2021 — a fee-only, financial planning firm. As a fiduciary, I oversee the goals-based financial planning process for my clients by providing objective advice, guidance, and solutions designed to help them reach their long-term financial and life objectives.
My experience over the years has taught me many things. Above all, I learned that this business is a people business. I really enjoy getting to know people on a professional and personal level. This is why I centered my practice around financial planning and developing deep relationships with my clients by limiting the number of families I serve. It is a quality over quantity approach. I will take time to get to know your financial situation and what is most important to you.
“What is the purpose of your money” is a question I often ask. Aligning your financial goals with your life goals is the major foundation of my planning process. Along the way, I share my own personal and professional experiences, just as you share your life stories with me.
I am proud to call the Lehigh Valley, PA area my home for almost my entire life. Giving back to my community is vitally important and I am currently serving on the Board of two non-profits: Victory House of Bethlehem and The American Amarian Charity Society. Recently, through my affiliation with Victory House, I developed a pro bono financial coaching program for recovering homeless men as they transition back into society. One of my passions is helping those in need and teaching underserved communities about financial literacy.
- B.S. in Business Administration. Bloomsburg University
- MBA in Finance, DeSales University
- Certificate in Financial Planning, Bryant University
- Accredited Investment Fiduciary® designation.
ABOUT Staci
Staci Nova
Administrative Assistant
Staci is a professional and dedicated virtual assistant who joined my team in 2023. She is a proud graduate of the University of Alabama and holds a Bachelor’s degree in Human Environmental Sciences. During her time there, she majored in Human Development and Family Studies and was a member of the Alpha Lambda Delta and Phi Eta Sigma national honor societies. Following her college graduation in 2019, Staci moved to Colorado to pursue a career in Human Resources. After living in Northern Colorado for three years, she decided to move back to Alabama to be closer to her family.
Staci has experience working in customer service and administrative roles for a diverse list of regulated industries. Her key relevant experience includes a comprehensive understanding of data management software, communicating complex information effectively through virtual platforms, adhering to industry-specific compliance, and advanced problem-solving skills that she has honed throughout her professional and academic careers. In addition to her experience, Staci is driven by her passion for learning which offers her the ability to grasp new concepts quickly through her eagerness to cultivate and improve her skillset.
Joining the team has been a blessing for Staci, as it provides her with the opportunity to build a career that positively impacts the lives of others through her service and support as well as allows her to work with like-minded individuals that share her core ethical values. Staci now resides in Northern Alabama with her husband and their cat. In her free time, she enjoys cooking, traveling, and spending time with her family.
Strategic Pioneers
Leadership Team
Shantese Smithers-Alexander, CDMP, PCM®
ABOUT Ron
Ron Madey, CFA®
Chief Investment Officer
Ron Madey serves as Wealthcare’s Chief Investment Officer. He is an industry veteran with extensive expertise in the advisory business, goals-driven investing, financial plan modeling, and the application of technology to deliver scalable, cost-effective, risk-managed solutions for advisors and their clients. Ron’s more than thirty years of experience include roles as Chief Investment Officer and Senior Vice President of Advisor Solutions for Wealthcare, Founder and Managing Member of SightLine Investments LLC, Chief Investment Officer for FolioDynamix, National Director of Investments for Lincoln Financial Advisors, and National Practice Leader for Towers Perrin (now Willis Towers Watson) Asset Consulting.
Ron has presented at conferences sponsored by the CFA Institute, the Institutional Investor Institute, the Investment Management Institute, the American Bankers Association, the Money Management Institute and the Pennsylvania Institute of CPAs.
A member of the Chartered Financial Analyst Institute and the Chartered Financial Analyst Society of Philadelphia, Ron holds a Bachelor of Business Administration, with honors, in Finance and Real Estate and a Master of Business Administration with an emphasis on planning and strategy from Kent State University. Ron was inducted into Beta Gamma Sigma, the international honor society recognizing business excellence.
Ron has many interests, apart from his life–long passion for investments and helping clients achieve their goals. Ron is a former helicopter pilot and collegiate hockey player. He is an avid skier and cyclist – two activities he enjoys with his two daughters.
He has raised funds for Multiple Sclerosis, participating in the MS-150 Bike to the Bay. Ron has also given his time to Big Brothers/Big Sisters and Habitat for Humanity, and has served as a Board Member of his local community.
PLANNING & INVESTING
Our Process
Wealthcare’s patented process is designed to help you reach your life goals, while minimizing unnecessary investment risk or needlessly sacrificing your life now.
Our process is dynamic and continual, as is life, and it will guide you through the entirety of your financial life.
about us
Attain Your Financial and Life Goals
How It Works
Wealthcare Capital Management (Wealthcare) is a very different kind of financial advisory firm. We pioneered a new way of providing financial life guidance, using Goals-Based Wealth Management. The cornerstone of our patented goals-based investing process is quite simply to help our clients, above all else, to make the most of their life.
A Simple Approach
We help you understand and identify your most important life goals. And then we align your investments with those goals.
INDEPENDENT FIDUCIARY
Our Partners
One of the most frequent questions we get from clients is “Where is my money held when I choose to do business with Wealthcare?” In the money management industry, this responsibility is referred to as the “custodian”. The custodian firm acts as the safe-keeper of your assets and is responsible for settling any trading activity in your accounts and keeping track of required tax information. Additionally, the custodian handles all disbursements and deposit requests.
We have chosen Charles Schwab and Fidelity Investments as our primary custodian partners for several reasons. They are two of the largest providers of this service and two of the most well-capitalized firms in the industry. Clients can rest assured that their assets are safe. It is important to note that Wealthcare Capital Advisory Partners are not affiliated with Charles Schwab or Fidelity. Being fully independent, we do not receive any fees or commissions from either firm, ensuring we are unbiased and objective in delivering advice to clients.
CERTIFIED FINANCIAL PLANNER
CFP® Professional
As a Certified Financial Planner and fiduciary, our recommendations and strategies are always in the best interest of the client.